OVERSEERS / EMIL J. BERTALOT  -  T. ARTHUR SMITH

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RESULTS

Over the last several years, we’ve had the honor to collaborate with the Milwaukee County Zoo and develop a highly efficient

and effective marketing partnership. Together, we’ve created Zoo campaigns that have won dozens of awards and achieved

new highs in attendance.

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HOW?

Create a friendly, approachable spin, very much in keeping with the Zoo brand image. Featuring larger-than-life outdoor billboards, with wonderful animals, reptiles and birds you would meet at the Zoo. But what truly set the campaign apart was the highly original execution in outdoor boards. Using innovative concepts that literally broke through traditional outdoor confines by wrapping the animals around the billboards’ support poles and over the confines of a traditional outdoor board. The result is extremely impactful, attention-getting and awareness-raising. Add to this some incredibly funny and smart Television and electronic advertising and you have a recipe for success!

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