OVERSEER / T. ARTHUR SMITH

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CHALLENGES

Create an image for Brunswick that will appeal to moms and dads, children and teens, friends and family as well as hard core professional and competition players.

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SOLUTION

We created a softer, family focused advertising voice for Brunswick. Through traditional advertising, web based marketing and updated photography, we introduced this new message to consumers.

RESULTS

Gorgeous product photography, Sales sheets, magazine ads, new catalog design, website ads, and dealer merchandising materials showcased the new look and voice of Brunswick. Dealers immediately noticed the difference and were overjoyed at the response they received from customers. They found it easier to sell product and had increased confidence in the brand.